How to sell green


Long-term cost savings: A common misconception about green homes is that they cost more.  However, one of the biggest reasons a homebuyer would opt for a green home is the amount of money they actually do save in the long run. While the higher cost of building a green home is passed on to the buyer, the long-term savings outweigh the initial cost. In addition to the savings in utility bills, green homes are built with high-quality materials which make them more durable than a traditional home. This means the buyer will spend less money on repairs. Talk to buyers about the monetary value of going green.

Smart investment: According to the National Association of Home Builders, the market demand for green homes is continuously rising. In fact, they say by 2010, 40-50 percent of new homes are expected to be green. New York State offers tax credits to builders and developers who create green buildings, which will further contribute to this upward trend. Talk to your buyer about the benefits of investing in a green home as the value will increase in the future.

NYSAR also offers courses and designations that will assist you in incorporating green into your practice of real estate.


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Get 15 hours of CE credit for free!

NYSAR has partnered with local boards and associations to offer “Real Estate Legal Issues - Not Knowing Can Be Dangerous” in 14 locations around New York State. Each class will be free to members who register for another REALTOR Institute course, a $225 value. This is a limited-time offer for currently scheduled classes only, while space is available. REALTORS must call 800-239-4432 to register for the FREE course.